WOM stands for Word of Mouth, because that’s how we think the best things in travel are shared.
We believe travel should broaden your perspective. It should be about curiosity, connection, and understanding the world, not just passing through it.
We bring together travellers, creatives, and brands through storytelling, curated travel guides, and collaborations that celebrate culture and creativity.
Travellers
People who really want to know a place, beyond the tourist traps. We give them recommendations they can trust.
Explore our guidesCreatives
Creatives looking to connect with likeminded people, showcase their work on WOM's platforms, and collaborate on paid projects.
Join the communityBrands
Tourism boards, hospitality groups and travel brands looking to create campaigns and experiences that go beyond the surface and connect with an audience of modern travellers.
Work with us
In 2023, after a number of years working in the design industry, I decided to quit my job and go on a round-the-world trip.
Whenever I’d arrive somewhere new, I’d look online for things to do, places to eat etc, but I could never really find a platform that represented how I like to travel. Creatively and intentionally, digging deeper than the tourist hot spots. So I decided to build what I couldn’t find.
What started as a way to share my own travels through storytelling, film and photography has grown into something much bigger. It’s allowed me to meet some amazing creatives and has taken me on adventures all over the world.
Whether you’ve bought one of our guides, followed us on socials, or you’ve just come across WOM, thank you for being here.
Hamish Johnston
Founder of WOM